Privacy and Cookie Policy

• "Guided" refers to the Al-driven mobile app that provides personalized guided meditations to help individuals achieve inner calm, mental well-being, and personal growth..
• "Al" refers to artificial intelligence, a branch of computer science that simulates human intelligence to perform tasks such as data analysis, problem-solving, and decision-making.
• "Users" refers to individuals who utilize Guided's services, including both free and premium users.
• "Personal Data" refers to any information relating to an identified or identifiable natural person ('data subject'; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• "Processing" refers to any operation or set of operations that are performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• "Consent" of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

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• Privacy Protection Measures: Guided implements a variety of security measures to maintain the safety of your personal information. These measures are designed to prevent unauthorized access, alteration, disclosure, or destruction of your personal information, and include physical, electronic, and procedural safeguards.
• Usage of Information: Guided uses the collected data to improve its services, provide personalized content, and for marketing purposes. This includes using the information to personalize and improve our services, to contact users about updates and new services, and to analyze use of the App to improve user experience.
• Data Collection Explanation: Guided collects personal and usage data from users to provide a personalized meditation experience. This may include information such as your name, email address, device information, and usage data such as how you use our App. This data is collected when you register on our App or site, use our App, respond to a survey or communication such as e-mail, or participate in another site feature.

• Personal Identification Information: Guided, in its capacity as a data controller, collects personal identification information from users. This includes, but is not limited to, the user's full name and email address. This information is collected for the purpose of account creation, user identification, and communication-related to the services provided by Guided.
• User Preferences: Guided collects information related to the user's preferences in relation to the services provided by the app. This includes, but is not limited to, the user's preferred meditation sessions, favorite sessions, and any feedback provided by the user. Users can deny this request and still use the App without any impact. Although, this information is collected with the intent to enhance and personalize the user's experience with the app.
• Usage Statistics: Guided collects statistical data related to the user's interaction with the app. This includes, but is not limited to, the duration of sessions, frequency of use, and features utilized by the user. This information is collected with the objective of understanding user behavior, improving the app's functionality, and enhancing the overall user experience.
• Collection of Information: All information is collected in accordance with the applicable laws of Florida, United States. Users have the right to access, rectify, or erase their personal data held by Guided, subject to certain exceptions as provided by law.
• Consent: By using the Guided app, users consent to the collection and use of their information as outlined in this section. Users may withdraw their consent at any time, however, this may impact the functionality and services provided by the app.

• Registration Data: Guided collects personal information when users voluntarily register for an account. This information includes, but is not limited to, the user's full name, email address, and preferences for meditation styles. This data is collected to provide a personalized user experience and to facilitate communication between Guided and the user.
• User Interaction Information: Guided collects data from user interactions within the app. This includes, but is not limited to, the number of meditation sessions completed, the duration of each session, and user feedback. This data is collected to improve the app's functionality and provide insights into user behavior and preferences.
• Cookie Tracking: Guided uses cookies to track user behavior on the app. This includes, but is not limited to, the pages visited, the amount of time spent on each page, and click patterns. This data is collected to enhance user experience and to improve the functionality of the app.

• Personalized Services: Guided collects and processes personal data provided by the user, including but not limited to, user preferences and behavior, for the purpose of providing personalized meditation guidance. The data processing activities are carried out with the user's consent and are necessary to perform the contract between Guided and the user.
• User Experience Improvement: Guided processes user data to understand user behavior and improve the app's features and overall user experience. This data processing is based on Guided's legitimate interest in ensuring the functionality and successful operation of the app, and enhancing user satisfaction.
• Marketing Purposes: Guided uses the collected data to send users personalized marketing communications about new features, services, and promotions. This processing is carried out with the user's consent, or as otherwise permitted by applicable law. Users may opt out of receiving such communications at any time by following the instructions provided in those communications.

• User Consent: Guided collects and processes personal data only after obtaining explicit consent from the user. This consent is sought during the app registration process. The user has the right to withdraw their consent at any time. However, the withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.
• Legitimate Interest: Guided may process personal data when it is necessary for the legitimate interests pursued by the company. These interests include but are not limited to improving the app's functionality, enhancing user experience, and ensuring the security of our services. Guided will always ensure that these interests do not override the user's rights and interests.
• Legal Obligation: Guided may process personal data when it is necessary to comply with a legal obligation. This includes but is not limited to responding to a lawful request from a government authority, or court order, or to protect the rights, property, or safety of Guided, our users, or others.
• Performance of Contract: Guided may process personal data when it is necessary for the performance of a contract to which the user is a party, or in order to take steps at the request of the user prior to entering into a contract.

• Logic Used in Consumer Profiling: The app utilizes third-party generative AI technology to create personalized meditations and user profiles. The logic behind consumer profiling is directed by the information users provide, including first names and other user-provided input. This data is used to tailor and optimize the users’ meditation experience, ensuring it resonates with individual preferences and goals.
• Evaluation of AI for Accuracy, Fairness, and Bias: Guided holds itself to the highest standards when it comes to AI evaluation. Guided’s use of third-party generative AI technology has undergone rigorous testing and evaluation to ensure accuracy, fairness, a lack of bias, and to eliminate misbehavior. This ensures that Guided’s AI-powered decisions are reliable and equitable for all users.
• Relevance of Consumer Profiles: Consumer profiles are integral to Guided’s AI-powered decisions. By analyzing user preferences and feedback, Guided tailors content and suggestions to suit the users’ unique preferences, enhancing the effectiveness and impact of all users’ meditation practice.

• Third-Party Service Providers: Guided may share personal data with third-party service providers for the purpose of enhancing the functionality and user experience of the app. Such third-party service providers may include, but are not limited to, data analysis firms, customer service and support providers, payment processors, and internet service companies. These third-party service providers are bound by confidentiality agreements to ensure the protection of your personal data.
• Legal Authorities: In compliance with the laws of Florida and the United States, Guided reserves the right to disclose personal data to law enforcement agencies if required by law. This includes situations where Guided is required to comply with a subpoena, court order, legal process, or other governmental request, or when Guided believes in good faith that disclosure is necessary to protect its rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or substantially all of Guided's assets, or in the event of an insolvency, bankruptcy, or receivership, we may transfer some or all of your personal data to the relevant third party. In such a case, we will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal data, as well as any choices you may have regarding your personal data.

• Access to Personal Information: As a user of Guided, you have the right to request access to your personal information that we have collected and stored. Upon receipt of a verifiable user request, we will disclose to you the categories and specific pieces of personal information we have collected about you. We will respond to your access request within 45 days of receiving it, as required by Florida law.
• Rectification of Personal Information: If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request that we correct such information. Upon receipt of a verifiable user request, we will correct any inaccurate or incomplete personal information about you. We will respond to your rectification request within 30 days of receiving it.
• Deletion of Personal Information: You have the right to request that we delete your personal information from our records, subject to certain conditions. Upon receipt of a verifiable user request, we will delete your personal information from our records unless maintaining the information is necessary for us or our service provider(s) to:

• a) Complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you;
• b) Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• c) Comply with a legal obligation.

• Short-term Retention: Guided shall retain the user data for a minimum period of one year. Following this period, the data will be reviewed for its relevance and deleted if it is determined to be no longer necessary for the provision of services or for any other legal or regulatory purposes.
• Standard Retention: As a general rule, Guided will retain user data for a period of two years. This period is considered sufficient to ensure that users can fully benefit from personalized meditation guidance provided by the app.
• Extended Retention: In certain exceptional circumstances, such as for legal or regulatory reasons, Guided may retain user data for a period exceeding five years. This will only be done to ensure compliance with all applicable laws and regulations, and the data will be deleted as soon as these reasons cease to exist.

• Advanced Encryption: Guided is committed to protecting the personal data of its users. To this end, Guided employs state-of-the-art encryption techniques to safeguard user data during both transmission and storage. This ensures that any data transmitted to or stored by Guided is done so in a secure manner, minimizing the risk of unauthorized access or data breaches.
• Secure Servers: In addition to encryption, Guided stores all user data on secure servers. These servers are equipped with multiple layers of protection to further prevent unauthorized access. This includes, but is not limited to, firewalls, intrusion detection systems, and physical security measures. Guided will take all reasonable steps to ensure that these servers remain secure and that user data is adequately protected.
• Regular Security Audits: Guided recognizes that security is an ongoing concern. As such, Guided conducts regular security audits to identify and address potential vulnerabilities. These audits are conducted by qualified professionals and any identified vulnerabilities are promptly addressed through corrective actions. This ensures that Guided's security measures remain up-to-date and effective in protecting user data.
• Compliance with Laws: Guided will comply with all applicable laws and regulations relating to data security in the state of Florida, United States. This includes, but is not limited to, the Florida Information Protection Act. Guided will also comply with any changes to these laws and regulations as they occur.
• Breach Notification: In the unlikely event of a data breach, Guided will promptly notify affected users in accordance with the requirements of applicable law. This notification will include information about the nature of the breach, the data affected, and the steps that Guided is taking to address the breach.

• Personalization: Guided, the Al-driven mobile application, utilizes cookies to remember user preferences, such as favorite meditation tracks, and to provide personalized recommendations. By using our services, you agree to the use of such cookies for these purposes.

• User Behavior Tracking: Guided employs tracking technologies to understand how users interact with the app. This data is used solely for the purpose of improving the app's features and user interface. By continuing to use our services, you consent to this form of data collection.
• Functionality Improvement: Guided uses cookies and tracking technologies to ensure the smooth functioning of the app, identify any technical issues, and enhance the overall user experience. By using our services, you agree to the use of such technologies for these purposes.
• Opt-Out Rights: Users have the right to opt out of the use of cookies and tracking technologies. However, please note that opting out may affect the functionality and user experience of the app.
• Changes to this Clause: Guided reserves the right to modify this clause at any time in accordance with applicable laws of Florida, United States. Any changes will be communicated to users through the app or via email.
• Contact Information: If you have any questions or concerns about our use of cookies and tracking technologies, please contact us.

• Age Verification: Guided, in compliance with the Children's Online Privacy Protection Act (COPPA), has implemented age verification measures to prevent children under the age of 13 from using our service. We do not knowingly allow children under 13 to create accounts.

• Parental Consent: In the event that Guided becomes aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our servers as quickly as possible. We strongly encourage parents and guardians to monitor their children's online activities and to help enforce our Privacy Policy by instructing their children never to provide personal information on our platform without their permission.
• Compliance with COPPA: Guided is committed to protecting the privacy of children and complies with COPPA. We do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except as permitted by COPPA. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files within a reasonable time.
• Notification of Changes: Any changes to our Children's Privacy practices will be communicated through our platform in order to inform users of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify our Privacy Policy at any time, so please review it frequently.

• Personalized Recommendations: Guided reserves the right to use your preferences and usage patterns to send you personalized meditation recommendations and wellness tips. By using our services, you consent to receive such communications.
• Promotional Offers: Guided may use your information to send you promotional offers and discounts on premium features or services. Your acceptance of these terms indicates your agreement to receive such communications. You may opt out of receiving these communications at any time by following the instructions provided in the communication.
• Updates and Announcements: Guided uses your information to inform you about new features, services, or updates to the app's functionality. By accepting these terms, you agree to receive these types of communications.
• Opt-Out Rights: You have the right to opt out of receiving marketing communications from Guided at any time. To exercise this right, please follow the opt-out instructions provided in the communication, or contact us directly. Please note that even if you opt out of receiving marketing communications, we may still send you non-marketing communications, such as those about your account or our ongoing business relations.
• Consent: By using the Guided app, you consent to the collection and use of your personal information as outlined in this policy. If you do not agree with this policy, please do not use our app. Continued use of the app following the posting of changes to this policy will be deemed your acceptance of those changes.
• Changes to this Policy: Guided reserves the right to modify this Marketing Communications policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes.

• Email Alerts: Guided will send emails to the registered email addresses of the users, detailing the changes made to the privacy policy. It is the user's responsibility to ensure that they provide a current, active, and valid email address and to regularly check their email for any updates or changes.
• Website Updates: Guided will post updates about changes to the privacy policy on the company's official website for users to review. Users are encouraged to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. By continuing to access or use our service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, in whole or in part, please stop using the website, App, and/or the service.